{"id":3626,"date":"2019-09-25T14:26:57","date_gmt":"2019-09-25T18:26:57","guid":{"rendered":"https:\/\/jamtechcorp.com\/blog\/?p=3626"},"modified":"2019-09-25T14:26:59","modified_gmt":"2019-09-25T18:26:59","slug":"errores-al-utilizar-influencers-en-tu-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/jamtechcorp.com\/blog\/errores-al-utilizar-influencers-en-tu-estrategia-de-marketing\/","title":{"rendered":"Errores al utilizar influencers en tu estrategia de marketing"},"content":{"rendered":"\n<p>Seguro\ntienes la idea rond\u00e1ndote por la cabeza de contratar a un famoso para que\nimpulse tu negocio. No te terminas de decidir. Pero, antes de que des ese\n\u00faltimo paso lo mejor es que sepas los errores comunes al utilizar influencers\nen tu estrategia de marketing. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/jamtechcorp.com\/blog\/errores-al-utilizar-influencers-en-tu-estrategia-de-marketing\/#1-_Elegir_al_influencer_equivocado\" >1.- Elegir al\ninfluencer equivocado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/jamtechcorp.com\/blog\/errores-al-utilizar-influencers-en-tu-estrategia-de-marketing\/#2-_No_tener_un_plan\" >2.- No tener un plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/jamtechcorp.com\/blog\/errores-al-utilizar-influencers-en-tu-estrategia-de-marketing\/#3-_Pretender_controlarlo_todo\" >3.- Pretender\ncontrolarlo todo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/jamtechcorp.com\/blog\/errores-al-utilizar-influencers-en-tu-estrategia-de-marketing\/#4-_Dejarte_llevar_solo_por_la_cantidad_de_seguidores\" >4.- Dejarte llevar\nsolo por la cantidad de seguidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/jamtechcorp.com\/blog\/errores-al-utilizar-influencers-en-tu-estrategia-de-marketing\/#5-_No_medir_los_resultados\" >5.- No medir los\nresultados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/jamtechcorp.com\/blog\/errores-al-utilizar-influencers-en-tu-estrategia-de-marketing\/#6-_No_continuar_la_relacion_con_el_influencer\" >6.- No continuar la\nrelaci\u00f3n con el influencer<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Con\nla llegada de las redes sociales se crearon diferentes tipos de trabajos como\nel de Community Manager, Content Planner, Social Media Manager. Pero adem\u00e1s\nllegaron los influencers, que no son m\u00e1s que los famosos. <\/p>\n\n\n\n<p>Las\nrazones por las que son famosos son muchas, algunos por cantantes, actrices,\nactores, tambi\u00e9n los deportistas y otros porque sencillamente supieron conectar\ncon un p\u00fablico espec\u00edfico. <\/p>\n\n\n\n<p>Ellos\nse han convertido en la herramienta perfecta para que muchas marcas den ese\npaso adelante que ellos esperan. <\/p>\n\n\n\n<p>Si\nquieres hacerlo es muy v\u00e1lido. <\/p>\n\n\n\n<p>De\nhecho los resultados son muy prometedores, pero debes tener paciencia, es m\u00e1s\nuna tarea que se da a mediano y largo plazo y no a corto como muchos piensan. <\/p>\n\n\n\n<p>Una\nvez dicho esto, a la hora de contratar a un influencer, no cometas estos\nerrores en tu estrategia. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-_Elegir_al_influencer_equivocado\"><\/span><strong>1.- Elegir al\ninfluencer equivocado <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/blog-influencers.jpg\" alt=\"marketing\" class=\"wp-image-3628\" width=\"458\" height=\"184\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/blog-influencers.jpg 980w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/blog-influencers-300x121.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/blog-influencers-768x309.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/blog-influencers-585x235.jpg 585w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/figure>\n\n\n\n<p>Este\nes un error m\u00e1s com\u00fan de lo que la gente cree. <\/p>\n\n\n\n<p>Sabemos\nque hay influencers que son muy \u201ccool\u201d, con much\u00edsimos seguidores, que tiene\nuna gran conexi\u00f3n con el p\u00fablico, pero crees que lo tiene con el tuyo. <\/p>\n\n\n\n<p>\u00bfEl\nbuyer persona de tu negocio se asemeja al que conecta con este influencer que\nquieres contratar?<\/p>\n\n\n\n<p>\u00bfSu\nestilo de vida va con los valores de tu marca?, \u00bfsus posts van acorde con tu manera\nde pensar? <\/p>\n\n\n\n<p>Si\nlas respuestas a estas preguntas son s\u00ed, \u00a1manos a la obra! Pero si alguna es no\no peor a\u00fan todas, lo mejor es que no insistas porque no vas a conseguir los\nresultados que esperas. <\/p>\n\n\n\n<p>Podr\u00e1\nser una persona muy famosa, pero si a tu p\u00fablico no le interesa lo que \u00e9l\npublica o al rev\u00e9s al p\u00fablico al que \u00e9l se dirige no est\u00e1n interesado en tu\nnegocio, producto o servicio estar\u00e1s perdiendo el dinero. <\/p>\n\n\n\n<p>Tienes\nque fijarte bien que ese influencer que quieres contratar de verdad puede\nlograr una conexi\u00f3n con el p\u00fablico que te compra o al que est\u00e1 dirigido tu\nnegocio. <\/p>\n\n\n\n<p>El\ntema de los valores tambi\u00e9n es sumamente importante. Quieres poner el nombre de\ntu marca a una persona que es descuidada en la forma de escribir, lo hace con\nerrores o lleva un estilo de vida que no es acorde con tu negocio. <\/p>\n\n\n\n<p>Son\nelementos que debes tomar en cuenta porque ser\u00e1 tu negocio el que se vea\nrelacionado con este influencer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-_No_tener_un_plan\"><\/span><strong>2.- No tener un plan <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/conoce-los-10-principales-errores-en-el-plan-de-marketing.png\" alt=\"marketing\" class=\"wp-image-3629\" width=\"440\" height=\"231\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/conoce-los-10-principales-errores-en-el-plan-de-marketing.png 950w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/conoce-los-10-principales-errores-en-el-plan-de-marketing-300x158.png 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/conoce-los-10-principales-errores-en-el-plan-de-marketing-768x404.png 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/conoce-los-10-principales-errores-en-el-plan-de-marketing-585x308.png 585w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjH-YXPtOzkAhUO2FkKHdfCDOYQjB16BAgBEAM&amp;url=https%3A%2F%2Fmott.pe%2Fnoticias%2Fconoce-los-10-principales-errores-en-el-plan-de-marketing%2F&amp;psig=AOvVaw1LnCebm_vCiglsYYjBzxDW&amp;ust=1569515860364696\">mott.pe<\/a><a href=\"https:\/\/www.google.com\/search?biw=1366&amp;bih=608&amp;tbm=isch&amp;sxsrf=ACYBGNS2EGctWWwxsPg2Syw525py_guLjQ%3A1569427901404&amp;sa=1&amp;ei=vZGLXaeaGMSD5wLZhaHAAw&amp;q=no+tener+un+plan+de+marketing&amp;oq=no+tener+un+plan&amp;gs_l=img.3.1.0l2.1546469.1552672..1555624...1.0..4.179.2953.0j22......0....1..gws-wiz-img.....10..0i67j35i362i39j35i39j0i30j0i8i30j0i24.ubyfrfe9a6o#\"><\/a><a href=\"https:\/\/www.google.com\/search?biw=1366&amp;bih=608&amp;tbm=isch&amp;sxsrf=ACYBGNS2EGctWWwxsPg2Syw525py_guLjQ%3A1569427901404&amp;sa=1&amp;ei=vZGLXaeaGMSD5wLZhaHAAw&amp;q=no+tener+un+plan+de+marketing&amp;oq=no+tener+un+plan&amp;gs_l=img.3.1.0l2.1546469.1552672..1555624...1.0..4.179.2953.0j22......0....1..gws-wiz-img.....10..0i67j35i362i39j35i39j0i30j0i8i30j0i24.ubyfrfe9a6o#\"><\/a><a href=\"https:\/\/www.google.com\/search?biw=1366&amp;bih=608&amp;tbm=isch&amp;sxsrf=ACYBGNS2EGctWWwxsPg2Syw525py_guLjQ%3A1569427901404&amp;sa=1&amp;ei=vZGLXaeaGMSD5wLZhaHAAw&amp;q=no+tener+un+plan+de+marketing&amp;oq=no+tener+un+plan&amp;gs_l=img.3.1.0l2.1546469.1552672..1555624...1.0..4.179.2953.0j22......0....1..gws-wiz-img.....10..0i67j35i362i39j35i39j0i30j0i8i30j0i24.ubyfrfe9a6o#\"><\/a><br><br> <\/figcaption><\/figure>\n\n\n\n<p>Si\nquieres contratar a un influencer debes tener un plan de marketing establecido.\n<\/p>\n\n\n\n<p>Debes\ndefinir: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El\nobjetivo que quieres lograr: Atraer tr\u00e1fico, aumentar los comentarios, crecer\nen me gustas, generar leads de ventas.&nbsp; <\/li><li>Los mensajes que vas\na difundir.&nbsp; <\/li><li>El formato en el que\nlos mensajes ser\u00e1n enviados: videos, foto, historias, lives, webinars o\nconferencias.&nbsp; <\/li><li>La\nduraci\u00f3n del contrato: 1 d\u00eda, 1 semana, 1 mes, o mucho m\u00e1s tiempo.&nbsp; <\/li><\/ul>\n\n\n\n<p>Todo\nesto debes saberlo antes de que vayas a contratar a un influencer, ya que si no\ntienes un plan c\u00f3mo vas a saber si funciona o no. <\/p>\n\n\n\n<p>Tener\nclaridad en lo que quieres lograr te permitir\u00e1 saber si funciona, sino hay que cambiar\ny as\u00ed conseguir lo que quieres. <\/p>\n\n\n\n<p>______________________________________________________________________________<\/p>\n\n\n\n<p><a href=\"https:\/\/jamtechcorp.com\/blog\/3827-2\/\">\u00bfNecesitas que tu negocio de un gran paso o se mantenga en la cresta de la ola?. Una herramienta que te puede ayudar es esta red social que no para de mejorar. Te DAMOS 5 tips para crecer en Instagram de la mano de su desarrollo como canal.  <\/a><\/p>\n\n\n\n<p>______________________________________________________________________________<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-_Pretender_controlarlo_todo\"><\/span><strong>3.- Pretender\ncontrolarlo todo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/no-tener-empatia-con-tu-publico-objetivo.png\" alt=\"marketing\" class=\"wp-image-3630\" width=\"433\" height=\"227\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/no-tener-empatia-con-tu-publico-objetivo.png 950w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/no-tener-empatia-con-tu-publico-objetivo-300x158.png 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/no-tener-empatia-con-tu-publico-objetivo-768x404.png 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/no-tener-empatia-con-tu-publico-objetivo-585x308.png 585w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/figure>\n\n\n\n<p>Cuando\ncontratas a un influencer es cierto que debes dictarle la pauta de lo que quieres,\nal final le est\u00e1s pagando. <\/p>\n\n\n\n<p>Pero\nlos influencers tienen \u00e9xito en su nicho porque son naturales y espont\u00e1neos. <\/p>\n\n\n\n<p>Si\n\u00e9l no publica a su manera, las personas notar\u00e1n que es una promoci\u00f3n m\u00e1s y que\nno va acorde con \u00e9l, por lo tanto no generar\u00e1 empat\u00eda con el p\u00fablico. <\/p>\n\n\n\n<p>Aunque\nle digas: Quiero que promociones el 2&#215;1 de todos los viernes y qu\u00e9 palabras\ndebe mencionar. No puedes darle todo el mensaje porque sonar\u00e1 muy mec\u00e1nico,\nfalso y no es lo que vas a querer. <\/p>\n\n\n\n<p>Dale\nun poco de libertad al influencer para que \u201cdise\u00f1e\u201d el mensaje, por supuesto\npuedes pedir verlo antes de que publique para que no te tome desprevenido, pero\ndebes darle un poco de libertad. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-_Dejarte_llevar_solo_por_la_cantidad_de_seguidores\"><\/span><strong>4.- Dejarte llevar\nsolo por la cantidad de seguidores <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/BLOG_ganhar-seguidores-no-instagram-1-670x419.png\" alt=\"influencers\" class=\"wp-image-3631\" width=\"421\" height=\"262\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/BLOG_ganhar-seguidores-no-instagram-1-670x419.png 670w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/BLOG_ganhar-seguidores-no-instagram-1-670x419-300x188.png 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/BLOG_ganhar-seguidores-no-instagram-1-670x419-585x366.png 585w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwinhP33tuzkAhVNrlkKHUKHAR0QjB16BAgBEAM&amp;url=https%3A%2F%2Fblog.hotmart.com%2Fes%2Fconseguir-seguidores-en-instagram%2F&amp;psig=AOvVaw0s09qMpI29fOo-n85VASLS&amp;ust=1569516432292708\">Blog Hotmart<\/a><a href=\"https:\/\/www.google.com\/search?biw=1366&amp;bih=608&amp;tbm=isch&amp;sxsrf=ACYBGNQFelas9fKHvgDN7-O2nhxMCIBMWQ%3A1569429905806&amp;sa=1&amp;ei=kZmLXb3jMK3G5gKY1LHoDg&amp;q=seguidores&amp;oq=seguidors&amp;gs_l=img.3.0.0i10i24l2j0i24.104170.110659..123229...1.0..4.203.3528.0j24j1......0....1..gws-wiz-img.....10..35i39j35i362i39j0i67j0.uvhb3FxySBo#\"><\/a><a href=\"https:\/\/www.google.com\/search?biw=1366&amp;bih=608&amp;tbm=isch&amp;sxsrf=ACYBGNQFelas9fKHvgDN7-O2nhxMCIBMWQ%3A1569429905806&amp;sa=1&amp;ei=kZmLXb3jMK3G5gKY1LHoDg&amp;q=seguidores&amp;oq=seguidors&amp;gs_l=img.3.0.0i10i24l2j0i24.104170.110659..123229...1.0..4.203.3528.0j24j1......0....1..gws-wiz-img.....10..35i39j35i362i39j0i67j0.uvhb3FxySBo#\"><\/a><a href=\"https:\/\/www.google.com\/search?biw=1366&amp;bih=608&amp;tbm=isch&amp;sxsrf=ACYBGNQFelas9fKHvgDN7-O2nhxMCIBMWQ%3A1569429905806&amp;sa=1&amp;ei=kZmLXb3jMK3G5gKY1LHoDg&amp;q=seguidores&amp;oq=seguidors&amp;gs_l=img.3.0.0i10i24l2j0i24.104170.110659..123229...1.0..4.203.3528.0j24j1......0....1..gws-wiz-img.....10..35i39j35i362i39j0i67j0.uvhb3FxySBo#\"><\/a><br><br> <\/figcaption><\/figure>\n\n\n\n<p>\u00a1Uff!\nun influencer con 1 mill\u00f3n de seguidores, el sue\u00f1o de cualquier emprendedor,\nver su marca asociada a esta persona. <\/p>\n\n\n\n<p>Pero,\ncuando postea algo recibe muchos o pocos comentarios, c\u00f3mo va con los me gusta,\nqu\u00e9 tipo de comentarios genera. <\/p>\n\n\n\n<p>Sus\nhistorias son vistas por cu\u00e1ntas personas. <\/p>\n\n\n\n<p>\u00bfPor\nqu\u00e9 te decimos esto? <\/p>\n\n\n\n<p>Porque\nsus seguidores pueden ser falsos o comprados. Al final son personas que no\nexisten, robots o que son de otros pa\u00edses que no estar\u00e1n ni remotamente\ninteresados en tus servicios. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-_No_medir_los_resultados\"><\/span><strong>5.- No medir los\nresultados <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/M\u00e9tricas-de-redes-sociales-1-1024x576.jpg\" alt=\"influencers\" class=\"wp-image-3632\" width=\"424\" height=\"239\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/M\u00e9tricas-de-redes-sociales-1-1024x576.jpg 1024w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/M\u00e9tricas-de-redes-sociales-1-300x169.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/M\u00e9tricas-de-redes-sociales-1-768x432.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/M\u00e9tricas-de-redes-sociales-1-1250x703.jpg 1250w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/M\u00e9tricas-de-redes-sociales-1-1200x675.jpg 1200w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/M\u00e9tricas-de-redes-sociales-1-585x329.jpg 585w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/M\u00e9tricas-de-redes-sociales-1.jpg 1280w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjF9rqmuOzkAhWEjlkKHVNiCCIQjB16BAgBEAM&amp;url=http%3A%2F%2Fglowmedia.tk%2Fblog%2Fcomo-aprovechar-las-metricas-de-mi-sitio-web-y-redes-sociales%2F&amp;psig=AOvVaw0o_jmDud66_cY6Sn4zAJO8&amp;ust=1569516846753585\">glowmedia.tk<\/a><a href=\"https:\/\/www.google.com\/search?tbm=isch&amp;sxsrf=ACYBGNRtglaKO3m1U3oAETxmInUat_YzDw:1569430442290&amp;q=m%C3%A9tricas&amp;spell=1&amp;sa=X&amp;ved=0ahUKEwiCqIyAuOzkAhXKq1kKHRtuBp0QBQhGKAA&amp;biw=1366&amp;bih=608&amp;dpr=1#\"><\/a><a href=\"https:\/\/www.google.com\/search?tbm=isch&amp;sxsrf=ACYBGNRtglaKO3m1U3oAETxmInUat_YzDw:1569430442290&amp;q=m%C3%A9tricas&amp;spell=1&amp;sa=X&amp;ved=0ahUKEwiCqIyAuOzkAhXKq1kKHRtuBp0QBQhGKAA&amp;biw=1366&amp;bih=608&amp;dpr=1#\"><\/a><a href=\"https:\/\/www.google.com\/search?tbm=isch&amp;sxsrf=ACYBGNRtglaKO3m1U3oAETxmInUat_YzDw:1569430442290&amp;q=m%C3%A9tricas&amp;spell=1&amp;sa=X&amp;ved=0ahUKEwiCqIyAuOzkAhXKq1kKHRtuBp0QBQhGKAA&amp;biw=1366&amp;bih=608&amp;dpr=1#\"><\/a><br><br> <\/figcaption><\/figure>\n\n\n\n<p>Otro\nerror muy com\u00fan que cometen los emprendedores es que no miden los resultados de\nsus campa\u00f1as de marketing. <\/p>\n\n\n\n<p>Sea\no no con influencers es importante que sepas si conseguiste lo que quer\u00edas.\nSiempre hay que medir para ver c\u00f3mo ajustar, si saber si funciona o no. <\/p>\n\n\n\n<p>La\nmedici\u00f3n de los resultados debe realizarse desde el primer minuto porque si no funciona\ndeben hacerse los ajustes. <\/p>\n\n\n\n<p>As\u00ed\npodr\u00e1s ver si de verdad sirvi\u00f3 la campa\u00f1a con el influencer y si vale la pena\nque se repita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-_No_continuar_la_relacion_con_el_influencer\"><\/span><strong>6.- No continuar la\nrelaci\u00f3n con el influencer <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/BLOG_o-que-e-rapport-670x419.png\" alt=\"influencers\" class=\"wp-image-3633\" width=\"422\" height=\"264\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/BLOG_o-que-e-rapport-670x419.png 670w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/BLOG_o-que-e-rapport-670x419-300x188.png 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/09\/BLOG_o-que-e-rapport-670x419-585x366.png 585w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwio7_aLuezkAhWRxFkKHV35ABIQjB16BAgBEAM&amp;url=https%3A%2F%2Fblog.hotmart.com%2Fes%2Fque-es-rapport%2F&amp;psig=AOvVaw3O8xrAj5oLxc6xCzJtCCAw&amp;ust=1569517046789939\">Blog Hotmart<\/a><a href=\"https:\/\/www.google.com\/search?biw=1366&amp;bih=608&amp;tbm=isch&amp;sxsrf=ACYBGNR_0dw34RAzZV9CXMZy1C2clzPXQQ%3A1569430446530&amp;sa=1&amp;ei=rpuLXfz0H6Wt5wLs8ZSoBg&amp;q=buena+relacion+con+el+cliente&amp;oq=buena+rela&amp;gs_l=img.3.2.0l10.187258.192227..196526...2.0..4.166.2308.0j17......0....1..gws-wiz-img.....10..35i362i39j35i39j0i67.oRetudKawUM#\"><\/a><a href=\"https:\/\/www.google.com\/search?biw=1366&amp;bih=608&amp;tbm=isch&amp;sxsrf=ACYBGNR_0dw34RAzZV9CXMZy1C2clzPXQQ%3A1569430446530&amp;sa=1&amp;ei=rpuLXfz0H6Wt5wLs8ZSoBg&amp;q=buena+relacion+con+el+cliente&amp;oq=buena+rela&amp;gs_l=img.3.2.0l10.187258.192227..196526...2.0..4.166.2308.0j17......0....1..gws-wiz-img.....10..35i362i39j35i39j0i67.oRetudKawUM#\"><\/a><a href=\"https:\/\/www.google.com\/search?biw=1366&amp;bih=608&amp;tbm=isch&amp;sxsrf=ACYBGNR_0dw34RAzZV9CXMZy1C2clzPXQQ%3A1569430446530&amp;sa=1&amp;ei=rpuLXfz0H6Wt5wLs8ZSoBg&amp;q=buena+relacion+con+el+cliente&amp;oq=buena+rela&amp;gs_l=img.3.2.0l10.187258.192227..196526...2.0..4.166.2308.0j17......0....1..gws-wiz-img.....10..35i362i39j35i39j0i67.oRetudKawUM#\"><\/a><br><br> <\/figcaption><\/figure>\n\n\n\n<p>Sabemos\nque hay un contrato de por medio, de la duraci\u00f3n que hayan convenido. Pero una\nvez que termine o incluso antes de contratarlo, la marca debe interactuar con\n\u00e9l. <\/p>\n\n\n\n<p>As\u00ed\nse notar\u00e1 que hay una buena relaci\u00f3n, que no todo fue por dinero. Nada cuesta\nun me gusta o un comentario en sus posts. Ver\u00e1s que ser\u00e1 igual de efectivo que\nsu campa\u00f1a. <\/p>\n\n\n\n<p>Eso\ngenerar\u00e1 confianza en el p\u00fablico, porque notar\u00e1n que hay una conexi\u00f3n entre\nustedes. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguro tienes la idea rond\u00e1ndote por la cabeza de contratar a un famoso para que impulse tu negocio. No te [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[168,209,381,224,433,347,284],"class_list":["post-3626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-emprendimiento","tag-empresa","tag-errores","tag-herramientas","tag-influencers","tag-marketing-digital","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Errores al utilizar influencers en tu estrategia de marketing - JAM Tech<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres contratar a un famoso para que impulse tu negocio?. 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