{"id":3515,"date":"2019-08-06T14:02:42","date_gmt":"2019-08-06T18:02:42","guid":{"rendered":"https:\/\/jamtechcorp.com\/blog\/?p=3515"},"modified":"2019-08-05T14:06:40","modified_gmt":"2019-08-05T18:06:40","slug":"los-errores-mas-comunes-al-hacer-storytelling","status":"publish","type":"post","link":"https:\/\/jamtechcorp.com\/blog\/los-errores-mas-comunes-al-hacer-storytelling\/","title":{"rendered":"Los errores m\u00e1s comunes al hacer storytelling"},"content":{"rendered":"\n<p>Es\nla t\u00e9cnica de moda en el marketing, por eso si quieres aplicarlo, conoce los\nerrores m\u00e1s comunes al hacer storytelling para que no los cometas y as\u00ed puedas\nllevar tu negocio al \u00e9xito. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/jamtechcorp.com\/blog\/los-errores-mas-comunes-al-hacer-storytelling\/#Conoce_los_errores_mas_comunes_del_storytelling_y_no_los_cometas_en_tu_emprendimiento\" >Conoce los errores\nm\u00e1s comunes del storytelling y no los cometas en tu emprendimiento.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/jamtechcorp.com\/blog\/los-errores-mas-comunes-al-hacer-storytelling\/#1-_No_conectas_con_el_publico\" >1.- No conectas con\nel p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/jamtechcorp.com\/blog\/los-errores-mas-comunes-al-hacer-storytelling\/#2-_Sin_accion\" >2.- Sin acci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/jamtechcorp.com\/blog\/los-errores-mas-comunes-al-hacer-storytelling\/#3-_Tu_producto_se_lleva_la_atencion\" >3.- Tu producto se\nlleva la atenci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/jamtechcorp.com\/blog\/los-errores-mas-comunes-al-hacer-storytelling\/#4-_Muestra_imagenes_tambien\" >4.- Muestra\nim\u00e1genes tambi\u00e9n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/jamtechcorp.com\/blog\/los-errores-mas-comunes-al-hacer-storytelling\/#5-_La_historia_es_muy_compleja\" >5.- La historia es\nmuy compleja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/jamtechcorp.com\/blog\/los-errores-mas-comunes-al-hacer-storytelling\/#6-_Sin_Call_To_Action\" >6.- Sin Call To\nAction<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Siempre\nes importante innovar cuando se emprende. <\/p>\n\n\n\n<p>No\nsolo en el negocio como tal sino tambi\u00e9n en el tipo de comunicaci\u00f3n que se\naplica y m\u00e1s a\u00fan en las estrategias de marketing. <\/p>\n\n\n\n<p>Por\neso es que el storytelling funciona muy bien. Aunque no es una t\u00e9cnica novedosa,\nya que se utiliza en el mundo del marketing pr\u00e1cticamente desde su creaci\u00f3n, ha\nsabido calar en el p\u00fablico a pesar del paso del tiempo. <\/p>\n\n\n\n<p>Si\nlo quieres comenzar a aplicar o si lo est\u00e1s haciendo, pero no consigues los\nresultados esperados, lo mejor es que revises si no est\u00e1s cometiendo alguna\nequivocaci\u00f3n. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conoce_los_errores_mas_comunes_del_storytelling_y_no_los_cometas_en_tu_emprendimiento\"><\/span><strong>Conoce los errores\nm\u00e1s comunes del storytelling y no los cometas en tu emprendimiento.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-_No_conectas_con_el_publico\"><\/span><strong>1.- No conectas con\nel p\u00fablico <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_x1x.jpg_1866758231-1024x465.jpg\" alt=\"\" class=\"wp-image-3517\" width=\"506\" height=\"229\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_x1x.jpg_1866758231-1024x465.jpg 1024w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_x1x.jpg_1866758231-300x136.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_x1x.jpg_1866758231-768x349.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_x1x.jpg_1866758231-1250x568.jpg 1250w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_x1x.jpg_1866758231-585x266.jpg 585w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_x1x.jpg_1866758231.jpg 1349w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><figcaption>cronista<\/figcaption><\/figure>\n\n\n\n<p>El\nerror m\u00e1s com\u00fan en el storytelling es que no logras conectar con el p\u00fablico y\nese el objetivo principal cuando comienzas a utilizar esta t\u00e9cnica. <\/p>\n\n\n\n<p>Buscar\nlas emociones es primordial y si eso no lo consigues, entonces definitivamente\nequivocaste por completo la estrategia. <\/p>\n\n\n\n<p>Por\nsupuesto deber\u00e1s revisar por qu\u00e9 no conectas con el p\u00fablico. <\/p>\n\n\n\n<p>Quiz\u00e1s\nest\u00e1s errando en el target al que apuntas o no utilizas un lenguaje que se\nadapte a ellos. <\/p>\n\n\n\n<p>No\nes lo mismo escribir para un joven de 20 a\u00f1os que estudia y es soltero que para\nun hombre de 40 a\u00f1os de edad, que est\u00e1 casado y tiene hijos. <\/p>\n\n\n\n<p>A\npesar de ser hombres no tienen las mismas necesidades ni el mismo nivel\necon\u00f3mico, por eso debes revisar el tipo de lenguaje que est\u00e1s utilizando. <\/p>\n\n\n\n<p>Lo\nimportante al hacer storytelling es que puedas conectar con tu p\u00fablico, sino\nest\u00e1s perdiendo el tiempo (y dinero). <\/p>\n\n\n\n<p>Adem\u00e1s,\nb\u00e1sicamente no est\u00e1s contando ninguna historia o por lo menos no una que le\ninteresa a tu p\u00fablico. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-_Sin_accion\"><\/span><strong>2.- Sin acci\u00f3n <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/story-maker1-1024x512.jpg\" alt=\"\" class=\"wp-image-3520\" width=\"512\" height=\"257\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/story-maker1-1024x512.jpg 1024w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/story-maker1-300x150.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/story-maker1-768x384.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/story-maker1.jpg 1200w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/story-maker1-585x293.jpg 585w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>iebschool.com<\/figcaption><\/figure>\n\n\n\n<p>No\nhay un storytelling que impacte y que conecte si no hay acci\u00f3n. <\/p>\n\n\n\n<p>Toda\nhistoria necesita de acci\u00f3n para que capte la atenci\u00f3n del p\u00fablico. <\/p>\n\n\n\n<p>Si\nsiempre cuentas algo plano, en el que no hay un nudo que impacte, va a ser dif\u00edcil\nque logres hacer conexi\u00f3n con tu p\u00fablico. <\/p>\n\n\n\n<p>Debes\nbuscar esa parte que lleve a la acci\u00f3n, de lo contrario est\u00e1s destinado al\nfracaso.<\/p>\n\n\n\n<p>No\ntodo tiene que ser como una escena de R\u00e1pido y Furioso o alguna del universo\nMarvel, pero s\u00ed es importante que haya algo que mantenga la atenci\u00f3n del\np\u00fablico, sino dir\u00e1n adi\u00f3s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-_Tu_producto_se_lleva_la_atencion\"><\/span><strong>3.- Tu producto se\nlleva la atenci\u00f3n <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/thumbs_technical_storytelling.jpg\" alt=\"\" class=\"wp-image-3523\" width=\"517\" height=\"287\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/thumbs_technical_storytelling.jpg 900w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/thumbs_technical_storytelling-300x167.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/thumbs_technical_storytelling-768x427.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/thumbs_technical_storytelling-585x325.jpg 585w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><figcaption>simantel<\/figcaption><\/figure>\n\n\n\n<p>Sabemos\nque la idea del marketing es vender y cuando aplicas el storytelling tu\nemprendimiento o tu producto debe estar presente, pero tampoco hay que\nexagerar. <\/p>\n\n\n\n<p>Todo\nno va a ser: \u201cmi producto es fabuloso\u201d, porque \u201cmi producto te cambia la vida\u201d,\n\u201cgracias a mi producto vivir\u00e1s feliz\u201d, porque&nbsp;\nen vez de conectar con tu p\u00fablico vas a conseguir el efecto contrario. <\/p>\n\n\n\n<p>Sabemos\nque nuestro producto o servicio puede ser maravilloso, pero no por eso debe ser\nel centro de atenci\u00f3n. <\/p>\n\n\n\n<p>De\nhecho el mejor storytelling es aquel en el que las personas no se dan cuenta de\nque el producto est\u00e1 ah\u00ed, hasta que lo ves o lo mencionas, s\u00ed ya has logrado\ngenerar un sentimiento est\u00e1s hecho. <\/p>\n\n\n\n<p>Cuando\nellos menos se den cuenta ya estar\u00e1n comprando tu producto o servicio. <\/p>\n\n\n\n<p>As\u00ed\nque no caigas en la tentaci\u00f3n de \u201cmeter\u201d a tu producto en toda la historia, todo\nen su justa medida es lo mejor. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-_Muestra_imagenes_tambien\"><\/span><strong>4.- Muestra\nim\u00e1genes tambi\u00e9n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/que-es-Storytelling.png\" alt=\"\" class=\"wp-image-3524\" width=\"513\" height=\"252\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/que-es-Storytelling.png 664w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/que-es-Storytelling-300x148.png 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/que-es-Storytelling-585x289.png 585w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><figcaption>vilmanunez<\/figcaption><\/figure>\n\n\n\n<p>Un\ngrave error cuando hacemos storytelling es que solo colocamos letras y nos\nolvidamos de las im\u00e1genes.<\/p>\n\n\n\n<p>En\nvez de dar tantos detalles y caracter\u00edsticas de una persona o lugar \u00a1mu\u00e9stralo!<\/p>\n\n\n\n<p>El\ndicho de una imagen dice m\u00e1s que mil palabras es cierta y en storytelling es\nmuy valiosa. <\/p>\n\n\n\n<p>Ayudas\na las personas a que genere una mayor conexi\u00f3n, porque va a entender mejor lo\nque quieres mostrar. <\/p>\n\n\n\n<p>Es\nm\u00e1s y si cuentas una historia a trav\u00e9s de im\u00e1genes o emojis, ser\u00eda ideal, sobre\ntodo porque estos \u00faltimos ayudan y mucho a generar emociones en las personas. <\/p>\n\n\n\n<p>El\np\u00fablico los amas y siempre que se utilicen en su justa medida van a servir de\nmucho. <\/p>\n\n\n\n<p>As\u00ed\nque apoya tu historia con im\u00e1genes para que refuerces mucho m\u00e1s el mensaje. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-_La_historia_es_muy_compleja\"><\/span><strong>5.- La historia es\nmuy compleja <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_figura_principal-1024x576.jpg\" alt=\"\" class=\"wp-image-3522\" width=\"524\" height=\"295\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_figura_principal-1024x576.jpg 1024w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_figura_principal-300x169.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_figura_principal-768x432.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_figura_principal-1250x703.jpg 1250w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_figura_principal-1200x675.jpg 1200w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_figura_principal-585x329.jpg 585w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/storytelling_figura_principal.jpg 1500w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><figcaption>esan.edu.pe<\/figcaption><\/figure>\n\n\n\n<p>A\nveces queremos impresionar a nuestro p\u00fablico contando una historia con varias\ntramas o argumentos, pero en muchas ocasiones el p\u00fablico prefiere algo sencillo\ny que pueda comprender r\u00e1pidamente, a algo que lo desgaste mental y\nemocionalmente. <\/p>\n\n\n\n<p>Querer\ncontar varias historias a la vez o con demasiados \u201cnudos\u201d no es tan buena idea,\nporque al final el p\u00fablico se enreda y no termina de comprender, as\u00ed que ten\ncuidado con eso. <\/p>\n\n\n\n<p>No\nse trata de ser excesivamente simples, pero si en la simpleza consigues captar\nla atenci\u00f3n del p\u00fablico siempre es mejor,&nbsp;\neso s\u00ed, lo que no puede faltar es la sorpresa para no ser tan planos y\npredecibles. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-_Sin_Call_To_Action\"><\/span><strong>6.- Sin Call To\nAction <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/call-to-action1-1200x675-1024x576.jpg\" alt=\"\" class=\"wp-image-3521\" width=\"530\" height=\"298\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/call-to-action1-1200x675-1024x576.jpg 1024w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/call-to-action1-1200x675-300x169.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/call-to-action1-1200x675-768x432.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/call-to-action1-1200x675-585x329.jpg 585w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/08\/call-to-action1-1200x675.jpg 1200w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><figcaption> <a href=\"http:\/\/agenciapomar.com.br\/\">http:\/\/agenciapomar.com.br<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Como\nlo dijimos antes, el objetivo del marketing es vender. Si haces storytelling y\nlogras la conexi\u00f3n, pero no llevas impl\u00edcito un Call to Action, est\u00e1s perdiendo\nel tiempo y el dinero. <\/p>\n\n\n\n<p>Todas\nlas estrategias que apliques tienen que llevar un Call to Action, sino no\nservir\u00e1 de nada. <\/p>\n\n\n\n<p>As\u00ed\nsea con storytelling, incluso es mucho m\u00e1s efectivo, porque las personas cuando\nse den cuenta ya estar\u00e1n haciendo lo que esperas. <\/p>\n\n\n\n<p>As\u00ed que no olvides siempre incluir tu llamada a la acci\u00f3n, porque al fin y al cabo lanzas la campa\u00f1a con unos objetivos que deben ser cumplidos. <\/p>\n\n\n\n<p><a href=\"https:\/\/jamtechcorp.com\/blog\/tips-para-mejorar-tu-copywriting-redaccion-de-textos\/\">No es lo mismo decir que tienes una promoci\u00f3n en tu mercanc\u00eda a decir que est\u00e1s de remate. Las personas sienten que en cualquier momento se va a acabar y deben ir por ella. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es la t\u00e9cnica de moda en el marketing, por eso si quieres aplicarlo, conoce los errores m\u00e1s comunes al hacer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[233,224,180],"class_list":["post-3515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-consejos","tag-herramientas","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los errores m\u00e1s comunes al hacer storytelling - JAM Tech<\/title>\n<meta name=\"description\" content=\"Los errores m\u00e1s comunes al hacer storytelling para que no los cometas y as\u00ed puedas llevar tu negocio al \u00e9xito. 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