{"id":3386,"date":"2019-07-01T14:53:31","date_gmt":"2019-07-01T18:53:31","guid":{"rendered":"https:\/\/jamtechcorp.com\/blog\/?p=3386"},"modified":"2019-07-01T14:53:36","modified_gmt":"2019-07-01T18:53:36","slug":"tips-para-mejorar-tu-copywriting-redaccion-de-textos","status":"publish","type":"post","link":"https:\/\/jamtechcorp.com\/blog\/tips-para-mejorar-tu-copywriting-redaccion-de-textos\/","title":{"rendered":"Tips para mejorar tu copywriting"},"content":{"rendered":"\n<p>En la actualidad los lectores quieren contenidos \u00fanicos, vibrantes y que les permitan aprender. Para que logres esto hay ciertos tips para mejorar tu redacci\u00f3n de textos que necesitas manejar y as\u00ed conseguirlo. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/jamtechcorp.com\/blog\/tips-para-mejorar-tu-copywriting-redaccion-de-textos\/#Estos_son_algunos_tips_para_mejorar_tu_copywriting\" >Estos son algunos tips para mejorar tu copywriting<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/jamtechcorp.com\/blog\/tips-para-mejorar-tu-copywriting-redaccion-de-textos\/#Habla_con_cercania\" >Habla con cercan\u00eda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/jamtechcorp.com\/blog\/tips-para-mejorar-tu-copywriting-redaccion-de-textos\/#Apela_al_humor\" >Apela al humor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/jamtechcorp.com\/blog\/tips-para-mejorar-tu-copywriting-redaccion-de-textos\/#Cuenta_historias\" >Cuenta historias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/jamtechcorp.com\/blog\/tips-para-mejorar-tu-copywriting-redaccion-de-textos\/#Utiliza_palabras_activas\" >Utiliza palabras activas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/jamtechcorp.com\/blog\/tips-para-mejorar-tu-copywriting-redaccion-de-textos\/#Los_titulos_son_la_base_de_todo\" >Los t\u00edtulos son la base de todo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/jamtechcorp.com\/blog\/tips-para-mejorar-tu-copywriting-redaccion-de-textos\/#Una_ultima\" >Una \u00faltima<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Ya\nsea que tengas un blog, portal o haces publicaciones en redes sociales, el p\u00fablico\nsiempre se engancha con aquellas personas que manejan muy bien el lenguaje. <\/p>\n\n\n\n<p>El\ncopywriting es cada vez m\u00e1s importante en el marketing de contenidos. Ya que de\naplicarlo de la forma correcta te permitir\u00e1 conseguir los objetivos que\nquieras.<\/p>\n\n\n\n<p>Lo\nmejor de todo es que el copywriting est\u00e1 presente en todo lo que escribes. <\/p>\n\n\n\n<p>Son\nmuchos los emprendedores que creen que son solo los textos que utilizan en sus\nblogs y \u00a1no es as\u00ed!<\/p>\n\n\n\n<p>Un\ngran copywriting tambi\u00e9n debe estar presentes en tus Call To Action en redes\nsociales. Tambi\u00e9n si inviertes en publicidad para que logres lo que quieres. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"830\" height=\"269\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/llamado-a-la-accion.jpg\" alt=\"\" data-id=\"3389\" data-link=\"https:\/\/jamtechcorp.com\/blog\/?attachment_id=3389\" class=\"wp-image-3389\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/llamado-a-la-accion.jpg 830w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/llamado-a-la-accion-300x97.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/llamado-a-la-accion-768x249.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/llamado-a-la-accion-585x190.jpg 585w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwiSjIanmJTjAhVt1lkKHfu8BcoQjB16BAgBEAQ&amp;url=https%3A%2F%2Fwww.virtualbusiness.cl%2Fcarro%2Findex.php%3Froute%3Dproduct%2Fproduct%26product_id%3D88&amp;psig=AOvVaw3B0enyVUgYH07aI91_3dHZ&amp;ust=1562086576340623\">virtualbusiness.cl<\/a> <\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p>En\ntodo, absolutamente todo hay copywriting, hasta los mensajes que puedes tener\nen tu local, en el packaging, todo cuenta.<\/p>\n\n\n\n<p>Por\nesto es que es cada vez m\u00e1s importante que te tomes en serio todo los textos\nque van a acompa\u00f1ar tus publicaciones en redes sociales. <\/p>\n\n\n\n<p>No\nes lo mismo decirle a la gente: \u201cbuenos d\u00edas, este viernes tenemos una oferta\nen nuestro local\u201d. <\/p>\n\n\n\n<p>A\ndecirle: \u201c\u00a1Buenos d\u00edas! Quieres mejorarlo a\u00fan m\u00e1s, ven a nuestro local y no te\npierdas nuestra oferta\u201d. <\/p>\n\n\n\n<p>Tambi\u00e9n\ntienes: \u201c\u00a1Buenos d\u00edas! \u00bfQuieres mejorarlo a\u00fan m\u00e1s?, ven a nuestro local y\ndisfruta de un gran desayuno que te llenar\u00e1 de energ\u00eda\u201d. <\/p>\n\n\n\n<p>Aunque\nquieres decir lo mismo, hay un llamado a la acci\u00f3n mucho m\u00e1s claro, activo y\neso le gusta al p\u00fablico actual. <\/p>\n\n\n\n<p>Y\nas\u00ed son muchos los ejemplos. <\/p>\n\n\n\n<p>Por lo tanto Utilizar a profesionales es lo m\u00e1s recomendado para que tengas el efecto deseado. Y causes un gran impacto en tu p\u00fablico. \u00a0<\/p>\n\n\n\n<p>Para\nque puedas lograrlo, en Jam Tech te vamos a dar algunas herramientas para que\nlo puedas dominar y tengas un gran copywriting<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estos_son_algunos_tips_para_mejorar_tu_copywriting\"><\/span>Estos son algunos tips para mejorar tu copywriting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Habla_con_cercania\"><\/span>Habla con cercan\u00eda <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/2a1c7b0cacfeaca108c922f9c04226d0-1024x585.png\" alt=\"copywriting\" class=\"wp-image-3390\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/2a1c7b0cacfeaca108c922f9c04226d0-1024x585.png 1024w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/2a1c7b0cacfeaca108c922f9c04226d0-300x171.png 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/2a1c7b0cacfeaca108c922f9c04226d0-768x439.png 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/2a1c7b0cacfeaca108c922f9c04226d0-1536x878.png 1536w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/2a1c7b0cacfeaca108c922f9c04226d0-1250x714.png 1250w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/2a1c7b0cacfeaca108c922f9c04226d0-585x334.png 585w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/2a1c7b0cacfeaca108c922f9c04226d0.png 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwja5-aMopTjAhWxslkKHRVVASsQjB16BAgBEAQ&amp;url=https%3A%2F%2Fes.semrush.com%2Fblog%2Fplan-de-comunicacion-atencion-clientes%2F&amp;psig=AOvVaw3BJwROEMwSquueTkwdWqVg&amp;ust=1562089243327164\">SEMrush<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Una\nde las mejores formas de hablarle a tu p\u00fablico es que lo tutees, ya que ello le\nda una sensaci\u00f3n de cercan\u00eda con sus marcas.<\/p>\n\n\n\n<p>Atr\u00e1s\nhay que dejar el lenguaje formal que se usaba en anta\u00f1o, ya que se siente fr\u00edo\ny distante, mientras que cuando tutees eres m\u00e1s c\u00e1lido y cercano. <\/p>\n\n\n\n<p>Del mismo modo tambi\u00e9n es mejor utilizar un lenguaje informal, que se parezca m\u00e1s a c\u00f3mo habla tu p\u00fablico. <\/p>\n\n\n\n<p>Por\nsupuesto que si eres alguien que debe dirigirse a pol\u00edticos o abogados, el\nlenguaje formal debe estar siempre presente. Pero si los mensajes van a ir a los\nseguidores es mejor ir por algo m\u00e1s informal que genere cercan\u00eda. <\/p>\n\n\n\n<p>No estamos diciendo que debas ser vulgar, que no se confunda, pero s\u00ed que sea m\u00e1s informal en la forma en la que escribes, sobre todo en tus publicaciones de redes sociales. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apela_al_humor\"><\/span>Apela al humor<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"624\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/working-smiling-e1539186826265-1000x624.jpg\" alt=\"copywriting\" class=\"wp-image-3391\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/working-smiling-e1539186826265-1000x624.jpg 1000w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/working-smiling-e1539186826265-1000x624-300x187.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/working-smiling-e1539186826265-1000x624-768x479.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/working-smiling-e1539186826265-1000x624-585x365.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwj_1MzMopTjAhVLwlkKHdeGCn8QjB16BAgBEAQ&amp;url=https%3A%2F%2Fwww.secretaria.es%2Fblog%2F2018%2F10%2Fser-positivo-y-optimista-en-los-negocios%2F&amp;psig=AOvVaw28bb5tFOvvh3MaRBb1FluG&amp;ust=1562089386010296\">Secretaria.es<\/a> <\/figcaption><\/figure>\n\n\n\n<p>El\nhumor es una gran herramienta para generar proximidad y cercan\u00eda con tu p\u00fablico.\nDe vez en cuando ser gracioso o interactuar de esa forma con tu p\u00fablico te\nservir\u00e1 de mucho. <\/p>\n\n\n\n<p>De\nhecho el apelar a las emociones te ayudar\u00e1 mucho a generar cercan\u00eda y una gran\nempat\u00eda con el p\u00fablico al que te diriges. &nbsp;<\/p>\n\n\n\n<p>El humor es una de las mayores emociones y es de las que m\u00e1s le gusta a la gente, porque esta te permite desconectar un poco de la cotidianidad y la rutina.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuenta_historias\"><\/span>Cuenta historias<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/tomhanks.gif\" alt=\"copywriting\" class=\"wp-image-3392\" width=\"634\" height=\"282\"\/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwi1mqvWpZTjAhVQtlkKHdFJCPMQjB16BAgBEAQ&amp;url=https%3A%2F%2Fwww.srviral.com%2Fp%2Fsalvando_los_paquetes-3183.html&amp;psig=AOvVaw15PbRJtcCljIlORsXF-1EY&amp;ust=1562089553315372\">srviral.com<\/a> <\/figcaption><\/figure>\n\n\n\n<p>No hay mejor forma para conectar con tu p\u00fablico que contar historias. Aqu\u00ed es cuando puedes precisamente usar tus redacci\u00f3n de textos  para apelar a las emociones. <\/p>\n\n\n\n<p>Puede\nser amor, humor, nacionalismo, cualquier tipo de texto que apele a las emociones,\nincluso el odio, tendr\u00e1 una gran repercusi\u00f3n. <\/p>\n\n\n\n<p>Contar\nhistorias es de lo que m\u00e1s les gusta leer o ver a tu p\u00fablico. <\/p>\n\n\n\n<p>As\u00ed que puedes contar historias de diferentes formas. Incluso si se trata de una tienda de servicio t\u00e9cnico de celulares. <\/p>\n\n\n\n<p>Una\ntienda, en una ocasi\u00f3n utiliz\u00f3 las Stories en Instagram para contar una\nhistoria que har\u00eda que el p\u00fablico se conectara m\u00e1s con ellos. <\/p>\n\n\n\n<p>Adem\u00e1s consist\u00eda en que a una persona se le da\u00f1\u00f3 su celular y por eso hab\u00eda perdido la conexi\u00f3n con sus amigos y familiares. Gracias a que fue a la tienda pudo repararlo y volver a conectar con sus amigos. <\/p>\n\n\n\n<p>Fue\nuna forma diferente de \u201cvender\u201d su servicio t\u00e9cnico, ya que apel\u00f3 a los\nsentimientos que genera la amistad y la importancia que tienen los celulares en\nla actualidad para hacer que las personas que est\u00e1n lejos se sientan cada vez\nm\u00e1s cerca. &nbsp;<\/p>\n\n\n\n<p>En otras palabras apelar a los testimonios ayuda mucho, sobre todo cuando se ven que son naturales y sin mucha producci\u00f3n. Las personas lo ver\u00e1n mucho m\u00e1s cre\u00edbles.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utiliza_palabras_activas\"><\/span>Utiliza palabras activas <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"430\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/123.jpg\" alt=\"copywriting\" class=\"wp-image-3393\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/123.jpg 750w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/123-300x172.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/123-585x335.jpg 585w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwi8nLHIp5TjAhXis1kKHb2MA3gQjB16BAgBEAQ&amp;url=https%3A%2F%2Fwww.chopochom.com%2Fblog%2F&amp;psig=AOvVaw2mYcvdQXWPjqspuZrs-697&amp;ust=1562090697688618\">\u0427\u043e\u041f\u043e\u0447\u043e\u043c<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Cuando\nest\u00e9s redactando tu copywriting escribe frases que lleven a la acci\u00f3n. <\/p>\n\n\n\n<p>Palabras\ncomo: \u201cremate\u201d, \u201cexperiencia\u201d, \u201c\u00fanica\u201d, \u201cen tu vida\u201d generan en las personas\nuna necesidad. <\/p>\n\n\n\n<p>No\nes lo mismo decir que tienes una promoci\u00f3n en tu mercanc\u00eda a decir que est\u00e1s de\nremate. Las personas sienten que en cualquier momento se va a acabar y deben ir\npor ella. <\/p>\n\n\n\n<p>Tambi\u00e9n\nsucede con la palabra experiencia. No es lo mismo decirle a las personas que\nvan a tener un gran desayuno a decirle que el desayuno que t\u00fa preparas les va a\ncambiar la vida cuando vivan la experiencia. <\/p>\n\n\n\n<p>En la redacci\u00f3n de textos utiliza palabras que son activas har\u00e1 que las personas reaccionen a tu mensaje.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_titulos_son_la_base_de_todo\"><\/span>Los t\u00edtulos son la base de todo<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/C\u00f3mo-no-redactar-una-oferta-de-empleo-2-1-1024x605.jpg\" alt=\"redacci\u00f3n de textos\" class=\"wp-image-3395\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/C\u00f3mo-no-redactar-una-oferta-de-empleo-2-1-1024x605.jpg 1024w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/C\u00f3mo-no-redactar-una-oferta-de-empleo-2-1-300x177.jpg 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/C\u00f3mo-no-redactar-una-oferta-de-empleo-2-1-768x453.jpg 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/C\u00f3mo-no-redactar-una-oferta-de-empleo-2-1-585x345.jpg 585w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/C\u00f3mo-no-redactar-una-oferta-de-empleo-2-1.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.google.com\/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjauaeoqJTjAhVopVkKHSYODgUQjB16BAgBEAQ&amp;url=http%3A%2F%2Fempresas.infoempleo.com%2Fhrtrends%2Fcomo-no-redactar-oferta-empleo&amp;psig=AOvVaw0S9odn8nt83K4ZSAlFCJE8&amp;ust=1562090916038743\">Infoempleo<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Cuando\nse trata de un post o alg\u00fan material que vayas a redactar tienes que pensar en\nun gran t\u00edtulo. <\/p>\n\n\n\n<p>Esa\nes la entrada a lo que vas a escribir y deber\u00e1s conquistar al p\u00fablico con \u00e9l. <\/p>\n\n\n\n<p>Si\ntienes un gran t\u00edtulo, las personas se van a sentir con la necesidad de leer lo\nque est\u00e1 all\u00ed.<\/p>\n\n\n\n<p>As\u00ed que bebes tomarte muy en serio los t\u00edtulos. Por supuesto que en el texto debes contarle lo que all\u00ed dices. <\/p>\n\n\n\n<p>No\ncaigas en la trampa de los clickbaits, vas a ser penalizado por Google, tambi\u00e9n\nen Facebook si tienes perfil all\u00ed, as\u00ed que lo mejor es utilizar pr\u00e1cticas\nleales. &nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Una_ultima\"><\/span>Una \u00faltima<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/ortografi\u0301a-1656x800-1024x495.png\" alt=\"redacci\u00f3n de textos\" class=\"wp-image-3394\" srcset=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/ortografi\u0301a-1656x800-1024x495.png 1024w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/ortografi\u0301a-1656x800-300x145.png 300w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/ortografi\u0301a-1656x800-768x371.png 768w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/ortografi\u0301a-1656x800-1536x742.png 1536w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/ortografi\u0301a-1656x800-1250x604.png 1250w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/ortografi\u0301a-1656x800-585x283.png 585w, https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2019\/07\/ortografi\u0301a-1656x800.png 1656w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption> <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/www.rguama.icrt.cu\/por-una-mejor-ortografia\/\">Radio Guam\u00e1<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Aunque puede sonar obvio, cuida mucho la ortograf\u00eda en redacci\u00f3n de textos, el p\u00fablico es muy exigente con este punto. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad los lectores quieren contenidos \u00fanicos, vibrantes y que les permitan aprender. Para que logres esto hay ciertos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,162,161],"tags":[348],"class_list":["post-3386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-redes-sociales","category-tecnologia","tag-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips para mejorar tu copywriting - JAM Tech (redacci\u00f3n de textos)<\/title>\n<meta name=\"description\" content=\"El copywriting es cada vez m\u00e1s importante en el marketing de contenidos. 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