{"id":3160,"date":"2016-07-27T01:45:15","date_gmt":"2016-07-26T23:45:15","guid":{"rendered":"https:\/\/jamtechcorp.com\/blog\/?p=1933"},"modified":"2016-07-27T01:45:15","modified_gmt":"2016-07-26T23:45:15","slug":"captar-clientes-redes-sociales","status":"publish","type":"post","link":"https:\/\/jamtechcorp.com\/blog\/captar-clientes-redes-sociales\/","title":{"rendered":"Captar clientes con las redes sociales"},"content":{"rendered":"

Hoy en d\u00eda muchos negocios son netamente virtuales y las redes sociales son su mayor instrumento para captar clientes<\/h2>\n

Si tienes un empresa ya sea virtual o no, es indispensable que tengan redes sociales para llegar a m\u00e1s personas y captar clientes. Vivimos en una \u00e9poca en que el m\u00e1s del 80 % \u00a0de la sociedad se mueve a trav\u00e9s de la tecnolog\u00eda, haci\u00e9ndole el d\u00eda a d\u00eda m\u00e1s f\u00e1cil, incluyendo hasta la compra de comida, ropa o hasta pagos en servicios.<\/p>\n

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La necesidad de que tu negocio tenga presencia en las redes sociales es una realidad y no es para que te alarmes y sume una preocupaci\u00f3n m\u00e1s en tu camino al emprendimiento. No creas que es obligatorio estar en todas las redes sociales que existan, una de las cosas que debes evaluar, analizar y decidir seg\u00fan las cualidades que tenga tu negocio, en cu\u00e1l o cu\u00e1les de las redes sociales deben estar. Saber exactamente en d\u00f3nde tener cuentas -seg\u00fan para el p\u00fablico que va dirigido- \u00a0te ayudar\u00e1 a captar clientes de manera m\u00e1s efectiva.<\/p>\n

\n

Las rede sociales de tu negocio la puedes manejar tu mismo, aunque amerita que le dediques mucho tiempo. Si no puedes, lo mejor es que contrates a un community manager para que aplique sus conocimientos y aumente la capacidad de ventas de tu negocio con los usuarios o clientes virtuales.<\/p>\n

\n

Para comprender un poco mejor lo que debes hacer para captar clientes a trav\u00e9s de las redes sociales, no dejes de leer estos consejos que da Neo Attack<\/a>:<\/p>\n

P\u00e1gina web, tienda online, blog o aplicaci\u00f3n que promocionar:<\/strong> Tu plataforma debe estar enfocada a convertir las visitas que generes en las redes y por supuesto esta debe estar actualizada. Sino cumples este requisito no sigas leyendo porque seguramente estar\u00e1s perdiendo tiempo y dinero.<\/p>\n

Conocer tu p\u00fablico objetivo:<\/strong> Tienes que saber a qui\u00e9n dirigirte para viralizar contenidos, generar imagen de marca y por supuesto conseguir clientes. \u00a0Nuestro p\u00fablico objetivo en las redes sociales no deben ser solo nuestros clientes reales y potenciales. Nuestra estrategia debe estar enfocada a todo aquel que pueda estar interesado en nuestros contenidos para difundirlos y as\u00ed llegar a m\u00e1s gente.<\/p>\n

Redes en las que estar:<\/strong> Necesitas saber a trav\u00e9s de qu\u00e9 redes debes comenzar tu captaci\u00f3n para conseguir acciones m\u00e1s efectivas y no perder el tiempo y dinero.<\/p>\n

M\u00e9todos efectivos de captaci\u00f3n de clientes:<\/strong> Conocer qu\u00e9 m\u00e9todos son m\u00e1s efectivos en qu\u00e9 redes para optimizar tiempo y recursos. Ac\u00e1 entra en juego la capacidad del community manager para trazar estrategias y lograr el objetivo.<\/p>\n

Trabajo duro:<\/strong> Muchas horas de aprendizaje leyendo y mejorando o bien contratar un community manager \/agencia de marketing online especializada en redes sociales para crear los dise\u00f1os publicitarios, generar contenido atractivo y gestionar correctamente las cuentas.<\/p>\n

Un blog:<\/strong> Dado el auge del marketing de contenidos este soporte proporcionar\u00e1 un aumento exponencial en las visitas a tu web (en caso de que esta no sea un blog en s\u00ed misma), en el posicionamiento SEO y finalmente y si todo lo haces bien repercutir\u00e1 en un aumento de tus ventas online.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda muchos negocios son netamente virtuales y las redes sociales son su mayor instrumento para captar clientes Si […]<\/p>\n","protected":false},"author":1,"featured_media":3161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[228,233,168,209,302,184,450,370,300,341,616,490,280],"class_list":["post-3160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-clientes","tag-consejos","tag-emprendimiento","tag-empresa","tag-facebook","tag-internet","tag-marca","tag-negocio","tag-plan","tag-publicidad","tag-red-social","tag-usuarios","tag-ventas"],"yoast_head":"\nCaptar clientes con las redes sociales - 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