{"id":3094,"date":"2016-09-16T01:04:12","date_gmt":"2016-09-15T23:04:12","guid":{"rendered":"https:\/\/jamtechcorp.com\/blog\/?p=2059"},"modified":"2016-09-16T01:04:12","modified_gmt":"2016-09-15T23:04:12","slug":"videos-mandaran-en-estrategias-de-marketing-2017","status":"publish","type":"post","link":"https:\/\/jamtechcorp.com\/blog\/videos-mandaran-en-estrategias-de-marketing-2017\/","title":{"rendered":"Los v\u00eddeos mandar\u00e1n en las estrategias de Marketing en 2017"},"content":{"rendered":"

Las empresas ya preparan sus planes de Marketing para conquistar las redes en 2017<\/h2>\n

Ya hay que comenzar a planear el 2017 de nuestra empresa, mientras m\u00e1s claros estemos en los objetivos que queremos lograr, m\u00e1s f\u00e1cil lo vamos a conseguir y en el \u00e1rea de Marketing no nos podemos descuidar.<\/p>\n

Si quieres estar entre las empresas m\u00e1s exitosas y que tus productos sean muy solicitados por el p\u00fablico debes apuntar tus estrategias de contenido al v\u00eddeo y no necesariamente se trata de spots en la televisi\u00f3n, sino en tus diferentes canales de redes sociales.<\/p>\n

De acuerdo al estudio realizado por la agencia HubSpot para el 2017 todo el mundo en el marketing apostar\u00e1 y fuerte al v\u00eddeo, c\u00f3mo lo va a hacer. Muy f\u00e1cil. Aqu\u00ed YouTube ser\u00e1 el canal que m\u00e1s importancia tendr\u00e1, pero no ser\u00e1 el \u00fanico, sigue leyendo para que est\u00e9s m\u00e1s informado.<\/p>\n

Si a\u00fan no tienes tu canal de YouTube lo mejor es que reserves el dominio con el nombre de tu empresa para que sea igual a tus otros canales de redes sociales como Twitter, Facebook, Instagram. \u00a0Adem\u00e1s comienza a alimentarlo de contenido de inter\u00e9s de tu p\u00fablico para que comiencen a llover seguidores y conozcan m\u00e1s sobre ti.<\/p>\n

Canales a utilizar<\/strong><\/p>\n

La gran mayor\u00eda de las redes sociales se han adaptado al formato de v\u00eddeo para satisfacer la demanda de sus usuarios, Facebook lanz\u00f3 su Facebook Live, Twitter tiene a Periscope.<\/p>\n

El m\u00e1s reciente cambio fue de Instagram con la creaci\u00f3n de las Stories, que son publicaciones que puedes hacer de un tiempo determinado y que luego de 24 horas van a desaparecer, es ideal si quieres hacer una promoci\u00f3n por un tiempo limitado o alg\u00fan concurso flash.<\/p>\n

Facebook Live y por supuesto el nuevo consentido, Snapchat ser\u00e1n los reyes para la difusi\u00f3n de los nuevos contenidos que genere tu departamento de Marketing, all\u00ed es donde debes apostar. Si a\u00fan no est\u00e1s familiarizado en c\u00f3mo funciona, te aconsejamos que comiences a informarte sobre ello o iniciar la b\u00fasqueda de personal que sea experto y as\u00ed no te agarre desprevenido el 2017.<\/p>\n

Si el p\u00fablico al que va tu producto son los j\u00f3venes el Snapchat e Instagram deben ser los reyes en la difusi\u00f3n de tus nuevos contenidos. Si no tienes mucha idea de qu\u00e9 tipo de cosas debes mostrar no te preocupes, puedes comenzar a buscar los m\u00e1s populares de tu blog y ad\u00e1ptalo al v\u00eddeo, all\u00ed podr\u00e1s a ver c\u00f3mo reacciona tu p\u00fablico y las mejoras que deber\u00e1s realizar.<\/p>\n

Periscope no lo puedes dejar de lado en tu estrategia para lanzar contenidos, ya que es ideal a la hora de transmitir en vivo, ya sea para la transmisi\u00f3n alg\u00fan evento, la realizaci\u00f3n de una entrevista y dem\u00e1s.<\/p>\n

As\u00ed que ya lo sabes comienza a pensar en contenidos que se adapten al v\u00eddeo y as\u00ed el 2017 ser\u00e1 un \u00e9xito total.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las empresas ya preparan sus planes de Marketing para conquistar las redes en 2017 Ya hay que comenzar a planear […]<\/p>\n","protected":false},"author":1,"featured_media":3095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[384,228,233,209,224,450,341,284],"class_list":["post-3094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-campana","tag-clientes","tag-consejos","tag-empresa","tag-herramientas","tag-marca","tag-publicidad","tag-redes-sociales"],"yoast_head":"\nLos v\u00eddeos mandar\u00e1n en las estrategias de Marketing en 2017 - 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