{"id":2763,"date":"2018-01-22T09:00:27","date_gmt":"2018-01-22T08:00:27","guid":{"rendered":"https:\/\/jamtechcorp.com\/blog\/?p=2888"},"modified":"2018-01-22T09:00:27","modified_gmt":"2018-01-22T08:00:27","slug":"influencers-estrategias-marketing","status":"publish","type":"post","link":"https:\/\/jamtechcorp.com\/blog\/influencers-estrategias-marketing\/","title":{"rendered":"Los influencers y las estrategias de marketing"},"content":{"rendered":"<p>Cada vez son m\u00e1s las empresas y marcas que ven en los influencers la posibilidad de llegar a un gran n\u00famero de personas. Se trata de una herramienta que ha reportado mucho \u00e9xito siempre y cuando se realiza de forma adecuada.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/jamtechcorp.com\/blog\/influencers-estrategias-marketing\/#%C2%BFQue_quieres_lograr\" >\u00bfQu\u00e9 quieres lograr?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/jamtechcorp.com\/blog\/influencers-estrategias-marketing\/#No_todos_los_influencers_sirven\" >No todos los influencers sirven<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/jamtechcorp.com\/blog\/influencers-estrategias-marketing\/#El_contacto\" >El contacto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/jamtechcorp.com\/blog\/influencers-estrategias-marketing\/#Arriesga_que_vale_la_pena\" >Arriesga que vale la pena<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si eres un emprendedor que a\u00fan no domina del todo el tema del mercadeo no te preocupes, aqu\u00ed te vamos a ayudar a entender <strong>c\u00f3mo funciona el utilizar a un influencer para tu estrategia de marketing<\/strong> y lo m\u00e1s importante a\u00fan que ello se traduzca en un \u00e9xito de tu negocio.<\/p>\n<p>El influencers es esa persona, ya sea profesional o incluso alguien com\u00fan y corriente que<strong> gracias a sus publicaciones en redes sociales o por sus art\u00edculos en blogs ha logrado calar en una importante comunidad<\/strong> que hace caso de sus consejos.<\/p>\n<p>Los n\u00fameros no mienten. Augure, una empresa encargada de medir las campa\u00f1as, revel\u00f3 en un estudio que el<strong> 73 % de las agencias han utilizado influencers en sus estrategias de marketing<\/strong>, mientras que el 69 % encontr\u00f3 que gracias a su uso fue todo un \u00e9xito la campa\u00f1a.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%C2%BFQue_quieres_lograr\"><\/span>\u00bfQu\u00e9 quieres lograr?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Lo primero que tienes que determinar es qu\u00e9 es lo que quieres cuando ya te decidiste a utilizar un influencer en tu estrategia.\u00a0 Algunas opciones son:<\/p>\n<p>Dar a conocer tu negocio<\/p>\n<p>Lanzamiento de un producto nuevo<\/p>\n<p>Explotar la imagen de un producto<\/p>\n<p>Aumentar el tr\u00e1fico a tu portal<\/p>\n<p>Captar la atenci\u00f3n del p\u00fablico para un evento<\/p>\n<p>Como podr\u00e1s ver cada uno tiene un objetivo diferente. Aunque al final todo se traduce en<strong> lograr un mayor n\u00famero de ventas<\/strong>. Cada una de las razones que nombramos tienen un m\u00e9todo diferente para \u201cutilizar\u201d el influencer.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-2894 aligncenter\" src=\"https:\/\/jamtechcorp.com\/blog\/wp-content\/uploads\/2018\/01\/network-3075716_960_720.jpg\" alt=\"influencers\" width=\"485\" height=\"323\" \/><\/p>\n<p>Que no se tome la palabra utilizar de forma tan literal, sino que cada acci\u00f3n con \u00e9l es diferente. Lo mismo que contactarlo. El influencer ha llegado a ese status por una raz\u00f3n.<strong>\u00a0Conoce a su p\u00fablico objetivo<\/strong>, por lo que no solo lo puedes contratar para que te ayude a lanzar un producto. Sino que tambi\u00e9n<strong> te puede ayudar a conocer mejor a tu target.<\/strong>\u00a0Qu\u00e9 es lo que le gusta, qu\u00e9 espera y as\u00ed podr\u00e1s definir mejor cada una de las estrategias que hayas dise\u00f1ado.<\/p>\n<p>Por supuesto nada de esto es gratis<strong>. Los influencers saben que su \u201cpoder cuesta\u201d<\/strong> y ellos lo hacen valer. No trates de enga\u00f1arlo ni hacerle creer que ahora es tuyo. En vez de tenerlo a tu favor lo que vas a hacer es espantarlo.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"No_todos_los_influencers_sirven\"><\/span>No todos los influencers sirven<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Si ya definiste lo que quieres lograr con el influencer ahora tienes que definir a qui\u00e9n o qui\u00e9nes vas a contratar o contactar para que lleve a cabo tu estrategia. No cualquier persona te va a servir. Mucho de los fallos se dan es porque la persona no influye en tu target.<\/p>\n<p>Dependiente de tu producto o a qui\u00e9nes est\u00e1n dirigidos debes escoger a tu influencer. Por ejemplo si tu producto va dirigido a j\u00f3venes menores de 25 a\u00f1os debes buscar a alguien que conecte con este tipo de personas y para verificar que sea as\u00ed solo tienes que revisar qu\u00e9 publica y as\u00ed ver la interacci\u00f3n.<\/p>\n<p>De nada te va a servir contactar a alguien que tiene peso es entre los adultos mayores, porque simplemente no va a conectar con tu p\u00fablico. Antes de contactar a tu influencer lo que debes hacer es espiarlo un poco para ver qui\u00e9nes son los que reaccionan a su contenido. Si son los mismos a los que le quieres hacer llegar tu producto no dudes ponerte en contacto con \u00e9l.<\/p>\n<p>Ese influencer tambi\u00e9n<strong> debe ir acorde a los valores de tu marca<\/strong>, esos que quieres hacer llegar a trav\u00e9s de tu producto. As\u00ed que eso tambi\u00e9n es un elemento que debes tomar en cuenta al momento de elegirlo.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"El_contacto\"><\/span>El contacto<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Si quieres contactar al influencer la mejor forma de hacerlo es a trav\u00e9s del correo electr\u00f3nico. Tambi\u00e9n lo puedes hacer por las redes sociales. Sobre todo en esa en la que es m\u00e1s conocido.<\/p>\n<p>Muchas marcas tambi\u00e9n deciden hacer un primer acercamiento con alg\u00fan regalo (debe estar relacionado con tu negocio). As\u00ed esperan que lo publiquen con el nombre de la marca. Muchos lo hacen \u201cgratis\u201d, sin problemas, pero otros que gozan de un mayor prestigio y prefieren ese contacto personal. Adem\u00e1s de definir su precio.<\/p>\n<p>Una buena t\u00e9cnica consiste e<strong>n mandar un correo y all\u00ed anunciar que le har\u00e1s llegar un obsequio<\/strong>. Si tienes la posibilidad de acercarte personalmente tambi\u00e9n funciona muy bien.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Arriesga_que_vale_la_pena\"><\/span>Arriesga que vale la pena<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Si a\u00fan te est\u00e1s preguntando si de verdad vale la pena, desde JAM Tech te decimos qu<strong>e los influencers logran su objetivo siempre. <\/strong>Solo\u00a0elige al ideal, al que de verdad conecta con tu p\u00fablico.<\/p>\n<p>No solo te dar\u00e1 a conocer sino que no van a parar de recomendarte. Por lo que debes mantener a calidad para que luego no haya una desilusi\u00f3n.<\/p>\n<p>Tambi\u00e9n queremos aclarar que no debes solo encomendarte al influencer. Tambi\u00e9n<strong> debes publicar contenido de calidad<\/strong> en redes sociales, escribir en tu blog o alimentar tu p\u00e1gina web. Todos los elementos suman para que tu negocio pueda llegar a ser exitoso. Para que ese producto o colecci\u00f3n que quieras lanzar tenga mucho \u00e9xito. Si se trata de un evento, de una exposici\u00f3n pues que vayan muchas personas, ya que all\u00ed van a encontrar lo que necesitan para cumplir con la necesidad que tienen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez son m\u00e1s las empresas y marcas que ven en los influencers la posibilidad de llegar a un gran [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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